Clients ask this in the first call. The honest answer: WordPress if non-technical staff must publish weekly. Next.js if the site is a designed marketing property and updates go through a developer or a small CMS.
What WordPress is still good at
Editors already know the admin. Plugins exist for almost every form and SEO field. For a brochure site with a blog your marketing intern will update, WordPress is operationally cheaper. The risk is plugin sprawl, slow hosts, and security updates nobody owns.
What Next.js is good at
Performance, structured routing, and a front end that matches a brand system. This agency site is Next.js for that reason. Pair it with a staff CMS (as we did) if you still need to publish articles without a deploy for every typo.
SEO is not the tie-breaker
Google indexes HTML. Both stacks can ship unique titles, schema, and sitemaps. What hurts SEO is thin pages, duplicate titles, and a 4-second mobile load. Choose the stack you will keep fast.
Cost in INR terms
Build cost depends on scope, not the logo on the repo. WordPress can look cheaper until you pay for a decent host, backups, and a developer to untangle plugins. Next.js can look dearer until you notice you are not fighting page builders.
We quote in INR after discovery. Public cards stay on Request a quote — see pricing.
Our default recommendation
- Marketing site + blog + lead forms, brand-led: Next.js
- Owner must edit 20 pages a month without us: WordPress
- Hybrid: Next.js public site, WordPress only if a large editorial team already lives there
Want a recommendation on your current site? Send the URL or request a SEO audit.