Instagram and Facebook still work for local services if the creative looks like a useful ad, not a festival dump of stock photos.
Creative that states the offer
First three seconds: who it is for and what they get. Hindi or English is a business choice — match the comments you already get. Do not hide the brand. Do not use before/after claims you cannot prove.
Audiences
Start with people in the cities you serve plus interest or lookalikes only after you have conversion data. Broad targeting plus a sharp offer often beats a 40-interest stack.
The landing page is half the campaign
Sending traffic to a slow homepage is how budgets disappear. Use a page that repeats the ad promise and has one form. If you do not have that page, we will tell you to build it under website development before scaling spend.
What we report
Cost per lead, lead quality notes, and what we will change next. Not “2.4 million impressions” as a success story.
Talk to us about a scoped Meta test: contact. Media budget stays yours; our fee is the work.