Paid search can bring enquiries this month. It can also burn money into a homepage that does not convert. We run digital marketing only when the landing page is ready.
When ads are the right next step
- You already know the service people search for
- The landing page matches the keyword and has a form
- You can name a daily budget you can lose while learning
- Call and form tracking actually fire
When to wait
If the site is a five-year-old WordPress theme with no mobile form, fix the site first. If you cannot explain the offer in one sentence, ads will amplify the confusion.
Budget in plain language
There is no universal “minimum Google Ads budget for India.” Competitive keywords in Delhi cost more than long-tail service queries in a smaller city. Share a band on the contact form; we will say if it is too thin rather than take it.
Structure that does not waste clicks
Separate brand, high-intent services, and research queries. Match the ad headline to the page H1. Send “website development Delhi” to the website page, not the homepage carousel.
Measurement
Import conversions from a thank-you page or a CRM event — not from “clicks.” GA4 after cookie consent is enough for v1. Do not send form bodies or emails as event parameters.
If you want a campaign scoped honestly, book a consultation. If the site is the bottleneck, start with website development.