SEO · Studio project
Northline Logistics
Service-area pages + technical cleanup for a logistics SME.
Challenge
Service pages did not match how customers search. Crawl waste and thin city pages diluted relevance.
Goals
- Map services to real search intent
- Clean technical issues blocking crawl
- Report traffic and leads in plain English
Approach
We rebuilt the information architecture around service + city intent, fixed indexation issues, and set a monthly measurement loop in Search Console and GA4.
Deliverables
- Technical SEO audit and fixes
- Service-area page templates
- On-page optimisation for priority URLs
- Monthly reporting cadence
Results
Non-brand organic clicks 2.1× in 6 months on the rebuilt service pages. Illustrative outcome from the studio build — not a live client screenshot.